Let’s talk. If your high-end business is drowning in nonsense leads, your issue is not “the algorithm.” It’s POOR. LEAD. QUALITY. And the disaster usually starts like this: You hire a marketer whose entire skillset is: “Boost Post.” When you do that? Please prepare your soul. Because you will be flooded with what we shall respectfully call broke-ass leads. (Okay… not a whole lot of respect here, but still.) And y’all know it’s not an insult — it’s simply facts. Do you really want to pitch a K100,000 service to a 17-year-old living on eggs and noodles who spends the day watching twerking videos? I think not. Facebook is full of curious 18-year-olds clicking on anything that moves, even when your service has nothing to do with them. One ads specialist told me: “Facebook is an ocean. And most of what you catch is kapenta (our local name for sardines).” True story. But with the right fishing skills, you can catch bigger fish. And I’ve seen this across different industries: • A legal compliance firm selling K200,000 services • A financial services company needing clients who can afford K30,000/month • A SaaS company targeting decision makers with K500,000 budgets Different businesses. Same heartbreaking complaint: “Susan, we are tired of broke-ass leads.” [Okay, my clients don't say broke-ass, they use other respectful euphemisms] Even agencies struggle with this. Because big fish move differently: • They have money • They have options • They move slowly • They trust no one (because everyone wants their money) At one point, for a client, I said: “I don’t think social media lead gen is your best move right now.” We trained their team to do door-to-door — both online and offline. Some deals simply cannot be closed online. So… what’s the real solution? It’s understanding where ads ACTUALLY fit in your funnel. Facebook ads are not useless. LinkedIn ads are not magic. Every platform is just a tool. Which brings us to the big question: Is LinkedIn the answer? Here’s the truth: LinkedIn ads only work if you have a healthy budget. If your budget is small, forget it. Look at these numbers: • Lowest CPM on LinkedIn: $12 • Lowest CPM on Facebook: $0.13 • Facebook minimum spend: $1/day • LinkedIn minimum spend: $10/day Have I closed high-budget clients from LinkedIn? Yes — but mostly through inbound, not paid ads. Facebook CAN catch big fish… But only if you have multiple touchpoints and a strategic system. Which brings me to my model: THE HIGH-TICKET LEADS FRAMEWORK™ Here’s how I filter out broke-ass leads before they waste your time: The Two-Step Retargeting Funnel Warm the audience first, collect the leads later. PS: I highly recommend video on TOFU. Conditional-Question Lead Forms This removes low-quality leads BEFORE they reach your inbox. Thanks Zuck. This works on Facebook, LinkedIn, your website, or your automation software. And here’s the truth about the platforms: Facebook: Higher volume, lower cost, mixed quality. And home of people proudly calling themselves CEO at “God’s Time Is The Best Holdings.” 😂 LinkedIn: Higher intent, accurate job titles, MUCH higher cost. Done wrong? It becomes the most expensive ego trip of your life. Neither platform is the hero. The strategist is. A mini case study: One client went from boosting (and drowning in broke-ass conversations) to a precision filtering system that ruthlessly removed small fish. Results? Better leads. Fewer time-wasters. Actual sales conversations. Happier team. And here’s my 2025 blueprint for closing K100,000 deals: • Use social media for visibility + credibility • Use Google for presence + proof • Train your team in LinkedIn inbound AND outbound • Add personal brand selling • Layer everything with killer copy + paid ads + ruthless filtering THIS is how you build a real high-ticket lead engine. So… is LinkedIn the answer? Look at the numbers again. LinkedIn isn’t the hero. Facebook isn’t the villain. Every platform has gold. Every platform has nonsense. The ocean has both kapenta and big fish. Your strategy decides which one bites. DM me the word LEADS and I’ll audit your funnel — and show you exactly how to stop attracting broke-ass leads and start pulling in high-ticket buyers.

🚨 ARE LINKEDIN ADS REALLY THE CURE FOR YOUR BROKE-ASS LEAD PROBLEM?


ARE LINKEDIN ADS REALLY THE CURE FOR YOUR BROKE-ASS LEAD PROBLEM?

🚨 ARE LINKEDIN ADS REALLY THE CURE FOR YOUR BROKE-ASS LEAD PROBLEM? by Susan Mwenda-Mulongoti.


Learn how to grow and scale your online course business using our online course platform. EzyCourse blog is designed to teach you how to create and sell online courses.

ARE LINKEDIN ADS REALLY THE CURE FOR YOUR BROKE-ASS LEAD PROBLEM?

ARE LINKEDIN ADS REALLY THE CURE FOR YOUR BROKE-ASS LEAD PROBLEM?

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