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Copywriting 101

What is your current skill level?  Copywriting EXERCISE

Words That Sell - Copywriting 101

Copywriting - Simplified

 Copywriting - ATTENTION

Copywriting Simplified and Grabbing Attention

Copywriting CC - Storytelling

Copywriting - Storytelling

 Copywriting - Features vs Benefits

Copywriting Features vs Benefits

Psychology MASLOWS

Psychology LIFE FORCE 8

Copywriting Pychology

Persuasion Principles Part 1

Persuasion Principles Part 2

Copywriting  Persuasion Principles

 Copywriting CC - Power Words

Copywriting Power Words

Copywriting CC - Formulas

Copywriting Formulas

Copywriting CC - Mastering Headlines.

Copywriting - Mastering Headlines

Beauty in Copywriting

 Additional Copywriting Tips

Daily Practice

Additional Copywriting Guidelines

Repeat the Exercise

SELF-ASSESSMENT

Assignments - Make Your Own Mocktails

<h3 id="550a1df0-ee4d-4186-a895-10a4d6f359fa" data-toc-id="550a1df0-ee4d-4186-a895-10a4d6f359fa" style="font-size: 20px; font-weight: 600; line-height: 1.2;">🚀 Turn Words Into Sales — Even If You’ve Never Written Copy Before</h3>Most people post content every day… And still struggle to sell.Not because their products are bad — But because they don’t understand how words influence human decisions.This course teaches you exactly that.Copywriting is the #1 income skill behind:<ul><li>Online sales</li><li>Personal brands</li><li>Freelancing</li><li>Digital marketing</li><li>Business growth</li><li>Social media conversions</li></ul>If you can write persuasively, you will never struggle to sell again.<hr><h3 id="0479d879-97e2-4863-abea-e2038da7e237" data-toc-id="0479d879-97e2-4863-abea-e2038da7e237" style="font-size: 20px; font-weight: 600; line-height: 1.2;">✅ What You’ll Learn Inside This Course</h3>By the end of this course, you will be able to:<ul><li>Understand how real copywriting works (not guesswork)</li><li>Grab attention instantly using proven techniques</li><li>Tell stories that emotionally hook your audience</li><li>Turn boring features into powerful benefits</li><li>Use psychology to influence buying decisions</li><li>Apply persuasion principles used in advertising</li><li>Use power words that trigger action</li><li>Write magnetic headlines that stop scrolling</li><li>Apply copywriting formulas for ads, posts &amp; sales pages</li></ul><hr><h3 id="1757884e-42e7-4a73-ad12-4421437fdc05" data-toc-id="1757884e-42e7-4a73-ad12-4421437fdc05" style="font-size: 20px; font-weight: 600; line-height: 1.2;">✅ Who This Course Is For</h3>This course is perfect for:<ul><li>Beginners who want to learn copywriting from scratch</li><li>Freelancers who want a high-income digital skill</li><li>Coaches &amp; consultants building personal brands</li><li>Business owners writing their own marketing content</li><li>Social media creators who want content that converts</li><li>Anyone tired of posting content that doesn’t sell</li></ul>NO prior experience required.<hr><h3 id="ce09a758-ba10-4274-8e85-8ce66662dd9e" data-toc-id="ce09a758-ba10-4274-8e85-8ce66662dd9e" style="font-size: 20px; font-weight: 600; line-height: 1.2;">✅ How This Course Is Structured</h3>The course moves from foundation → psychology → persuasion → execution:<ul><li>Copywriting basics &amp; mindset</li><li>Attention &amp; storytelling</li><li>Features vs benefits</li><li>Human psychology &amp; buying triggers</li><li>Persuasion science</li><li>Power words</li><li>Copy formulas</li><li>Headline mastery</li></ul>This is not theory. This is practical, usable writing skill.<hr><h3 id="cbcc21b1-fc07-43d7-9877-f5186d4385b1" data-toc-id="cbcc21b1-fc07-43d7-9877-f5186d4385b1" style="font-size: 20px; font-weight: 600; line-height: 1.2;">✅ What Makes This Course Different</h3>Unlike random online tutorials, this course:<ul><li>Teaches psychology, not just templates</li><li>Shows you how humans actually make buying decisions</li><li>Gives you frameworks you can reuse forever</li><li>Works for social media, ads, websites, emails &amp; sales pages</li><li>Builds a real monetizable skill, not motivation</li></ul><hr><h3 id="aac03479-9327-40d3-9c4d-1c9a49bf3903" data-toc-id="aac03479-9327-40d3-9c4d-1c9a49bf3903" style="font-size: 20px; font-weight: 600; line-height: 1.2;">✅ What You’ll Be Able To Do After This Course</h3><ul><li>Write content that sells instead of just entertains</li><li>Create stronger personal brand messaging</li><li>Convert viewers into buyers</li><li>Offer copywriting as a freelance service</li><li>Improve sales for your business or clients</li></ul><hr>⚡ If you're tired of guessing what to write… And you want words that actually make money — Welcome to Copywriting 101.

Words That Sell

Susan Mwenda-Mulongoti

Course content

Course Description