Introduction

Welcome

Included:
- Creating your 1 page marketing plan
- Setting your GPS i.e the direction you would like to go with digital entrepreneurship.
- Deciding your tech

Setting Your GPS

1 Page Marketing Plan

Marketing Tech checklist

Module 1 - Your 1 Page Marketing Plan. Setting Your GPS and Creating Your Tech Stack

Included:
Your product ecosystem.
Making your 1 million
Step off the breaks.

Your Product Ecosystem

Making Your 1 Million

Step Off The Breaks

Module 2. Your Product Ecosystem. Your plan to Making 1 Million

Included:
Your financial blueprint
Finances 101
Profit first system
Basics of financial statements

 Financial Bluepirnt

Finances 101

Profit First System

Basics of Financial Statements

Module 3. Fnances101. 

Included:
Faster sales formula
100X Pricing plan
Business models to fit higher pricing

Faster Sale

100X Pricing Plan

 Business Models

Module 4. Making Sales Faster. How to 10X Your Pricing.

Included:
Who is your 10X Client?
Your USP
Using ai to solve a business challenge

Who Is Your 10X Client

 Your US

Using AI to Solve a Business Challenge

Moduel 5. Identifying Your 10X Client. Differentiating Your Business

Included:
Digital Marketing Introduction
How Digital Marketing Works
Creating Your Marketing Dashboard.

Digital Marketing Introduction

How Digital marketing Works

Your Marketing Dashboard

Module 6. Introduction to Digital Marketing

Includes:
Customer journey mapping
Sales funnel architecture
Lead magnet creation

Customer Journey Mapping

Sales Funnel Architecture

Lead Magnet Creation

Module 7 - Sales Funnel Architecture

How to build credibility.
How to turn likes into sales.

 Building Credibility

Turning Likes into Sales

Module 8. Building Credibility and Turning Likes Into Sales

Social Media Marketing overview
Algorithm Mastery
Social Media Page management

Social Media Overview

Algorithm Mastery.

Page Management

Module 9 - Social Media Overview

5 pillars of content that ensure a balanced social media presence.
Visual branding principles to help you stand out.

5 Pillars of Content

Visual Branding

Module 10 - 5 Pillars of Content and Visual Branding

Includes:
Copywriting 101
Copywriting psychology
Copywriting formulas

 Copywriting Psychology.

 Copywriting 101

Copywriting Formulas

Module 11 - Copywriting 101

Includes:
Storytelling
Power words
Additional copywriting tips

Storytelling

 Power Words

Additional Copywriting Tips

Module 12. Storytelling and More on Copywriting

PPC Fundamentals
The algorithm and Ads policies
Boosting vs paid ads

PPC Fundamentals

The Algo and Ads policies 

 Boosting vs Paid Ads

Module 13 - Fundemantals of Paid Advertising

PPC Audience Targeting
Audience retargeting

PPC Audience Targeting

Audience Retargeting

Module 13 - Audiences in Paid Advertising

Testing as a way to optimize results from your advertising.
Lead generation ads setup.

 Funnels and Testing

 Lead Generation Ad Setup

Module 14 - Funnels and Testing

Discussions - Setting Up an Ad

 Ads Setup Whatsapp

Module 15 - Hands-On Ads Setup

Which sales dog are you?
Selling skills: how to keep your sales pipeline full

Selling Skills - Which Sales Dog Are You

Selling Skills - Keeping Your Sales Pipeline Full

Module 16 - Selling Skills

Value added follow-up system
Sales pipeline management.

VAFU

Pipeline Management Systems

Module 17 - How to Follow UpOn Sales

Digital Entreprenuership Free Program

First Name

Email Address

Phone Number - for SMS and Whatsapp Alerts

How can you contact you? Please share your full phone number or email address.

Dashboard

Profile

Memberships

Courses

Bundle Courses

Communities

Groups

Digital Products

Physical Products

Live Products

Video Library

Audio Library

Events

Appointments

Premium Pages

Certificates

Badges

Order History

Organization Orders

Subscription

Affiliate Dashboard

Settings

Billing

Coaching Programs

Coach Susan MM

Primary Menu

System Defaults

Primary color

Primary color hover

Heading text color

Body text color

Banner text color

Primary button text color

Primary button text hover color

Secondary button background color

Secondary button background hover color

Secondary button text color

Secondary button text hover color

Navbar item background color

Navbar item text color

Navbar item text hover color

Digital Entreprenuership Free Program

Susan Mwenda-Mulongoti

Course content