WHAT DOES THE PROGRAM INCLUDE?

PART 1: LAUNCH IN 10 DAYS

WEEK 1: A STRONG FOUNDATION

DAY 1: START WITH WHY

Establish a clear direction for your expert business and the exact impact you would like to create with it. Identify internal and external obstacles that stop you from moving forward with our self-analysis exercise.

DAY 2: YOUR PROFITABLE NICHE

Clarify your expert positioning and identify an audience that matches your expertise. Discover the topic within your expertise that has high market demand. Use our checklist to ensure a balance of passion, love, and revenue generation.

DAY 3: BUILD YOUR BRIDGE

An expert builds a bridge that people desperately want or need to cross. Discover the kind of bridget suitable for you and your audience and clarify how to create it.

DAY 4: YOUR 10X CLIENT

Laser focus on your ideal target client who needs your expert bridge and how you can get them to be part of your audience and ongoing clientele.

DAY 5: GETTING SALES BEFORE YOU START

Avoid wasting time on a topic by getting sales upfront. Discover our methodology to do this to ensure that you launch successfully.

WEEK 2: PACKAGING YOUR EXPERTISE

DAY 6: YOUR SIGNATURE OFFER

Design the structure and content of your core product, service, coaching, or training offering.

DAY 7: GET SALES LEADS NOW

Develop a simple yet effective way to turn chats into potential customers via Facebook and WhatsApp. Discover other tools you can use for an effective lead magnet. Will your lead magnet work? Use our lead testing criteria to get the answer.

DAY 8: TURN LEADS INTO PAYING CUSTOMERS

Design a funnel meant to convert your leads. Explore the tools required to do so. Explore free and paid options. Explore manual and automated options depending on your numbers

DAY 9 PRICING STRATEGY

Pricing is based on value. Pricing is based on audience. Pricing is based on brand authority. Pricing is based on energy. Explore different pricing strategies to find what suits you and your offer.

DAY 10: YOUR LANDING PAGE DESIGN

Let’s create your landing page. Explore tools and options to create a landing page. Explore free and paid options. Do the hands-on design assignment.

PART 2: PERSONAL BRANDING AND MARKETING

WEEK 3

DAY 11: YOUR PERSONAL BRAND

Let’s design your personal brand content to help you stand out, and draw the audience that is ideal for your message and offer. Let’s make your uniqueness shine.

DAY 12: DESIGN YOUR SOS

It's time to design messaging and add in some automation to minimize tedious work in the future. We will look at a list of tools you can use, both free and paid.

DAY 13: BRAND PROFILE OPTIMIZATION

Visual and text branding to attract opportunities on social media and from the internet. Ensure search results show people what you want to see.

DAY 14: LINKEDIN FOR PERSONAL BRANDING

Create a content and networking strategy for one of the most powerful online platforms for persona branding and networking.

DAY 15: INSTAGRAM FOR PERSONAL BRANDING

Get our Instagram checklist for minimal personal branding

WEEK 4: SALES & SCALING

DAY 16: BASICS OF PAID ADVERTISING

Paid advertising 101 to reach a wider audience faster and help you reach networks outside your own.

DAY 17: CLOSE MORE LEADS

Get more leads to become customers through chats on WhatsApp and on the phone. 

DAY 18: USING 1-ON-1 TO BUILD SOLID OFFERS

Learn to run discovery calls for conversion and product optimization. Collecting feedback for marketing, offer, and product iteration.

DAY 19: BUILD AN EVERGREEN OFFER

Create an outline of an evergreen offer for leads, revenue, or both.

DAY 20: PRODUCT ECOSYSTEM AND UPSELLS

Build a system for repeat business and automated lead generation. Developing your long term strategy

BONUS:

• Building testimonials

• Collecting case studies

• Basics of automation in marketing

• Basics of artificial intelligence

• Software, tools, and apps checklist