The day I paid K660 for 10 cm of newspaper space

In 2012, I placed an ad in a local newspaper. K660. The equivalent of $37. For 10 centimetres of black-and-white space, one day, one image.

Today, that same budget runs a full month of Social Media ads — video, colour, precision-targeted to the exact person most likely to buy.

The platform changed. But here is what I kept seeing, year after year, in client after client: the platform doesn't matter if you don't have a strategy. People post. People boost. Nothing happens. And they conclude that Social Media doesn't work.

It works. The strategy was missing. That is why I wrote this book.

What you will walk away knowing

✓ How to define your target audience precisely — not just "women aged 25–45" but the specific person most likely to buy from you

✓ The difference between content that builds followers and content that builds buyers — and why most people only do one

✓ How to choose the right Social Media platform for your business instead of wasting time on the wrong one

✓ How to create an acquisition plan that brings new people into your world consistently

✓ The fundamentals of paid advertising — what to run, when, and why — even if you have never boosted a post before

✓ How to build a team around your Social Media so it is not entirely dependent on you showing up every day