11 Reasons Customers Don’t Buy & How to Fix Them Fast

1.
1. 1️⃣ They Don’t Know You Exist (Visibility)
2. 2️⃣ They Don’t Trust You (Credibility)
3. 3️⃣ They Don’t Understand the Value (Clarity)
4. 4️⃣ You’re Targeting the Wrong Buyer (Fit)
5. 5️⃣ The Buying Experience Hurts (Friction)
6. 6️⃣ The Price Feels Out of Reach (Perceived Value)
7. 7️⃣ You’re in the Friend Zone (No Sales Ask)
8. 8️⃣ You’re Priced Too Low for Your Market (Positioning)
9. 9️⃣ They Bought Once and Were Disappointed (Retention)
10. 🔟 Poor Product–Market Fit (Demand)
11. 1️⃣1️⃣ You’re Not Generating Enough Leads (Pipeline)
12. 📋 Quick-Reference Summary
13. 🧭 The Bigger Picture: Visibility → Trust → Conversion
14. 💬 Final Thought from Susan
11 Reasons Customers Don’t Buy & How to Fix Them Fast

11 Reasons Customers Don’t Buy & How to Fix Them Fast

  • Susan Mwenda-Mulongoti

  • 5 minute read

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